About Stewart
A global voice in fitness innovation, known for shaping impactful wellness strategies and delivering strategies that move industries forward.
- About Stewart
The Journey
Stewart’s journey began in the automotive industry, where he spent over a decade building a successful distribution business. But it was his passion for cycling that led to the next chapter. He launched Emotion Cycling with a single brand and sold just 50 bikes in the first year. Ten years later, he had scaled to 13 brands and was moving over 100,000 bikes a year.
He successfully exited with a deep understanding of scale, brand building, and product obsession. That experience sparked a bigger mission: to keep building, innovating, and creating experiences that truly move people, physically, digitally, and emotionally.
- Highlight features
Revolutionising the fitness industry through digital innovation
On a mission to transform the fitness industry, one business at a time, by:
Equipping fitness brands with digital tools
Keeping brands relevant in a shifting market
Keynotes on digital fitness innovation
As a seasoned business advisor and keynote speaker, Stewart helps brands:
Reach and engage new audiences
Build loyalty through great content
Boost profit with smart tech
- Values
Core values and philosophy
Stewart's approach to business and life is built on three core principles:
Believing in the power of collaborative problem-solving and the untapped potential that lies at the intersection of diverse disciplines. By blending insights from business strategy, human psychology, and futurism, he can create resilient enterprises capable of thriving in an ever-changing world.
01.
PRODUCT OBSESSED
We design every detail with intention, because the product is the experience.
02.
PEOPLE FIRST
We build for humans, not just users, teams, clients, communities.
03.
FEELING DRIVEN
We create moments that move people, and keep them coming back.
- Achievements
My key achievements
01.
Turned Emotion Cycling into one of SA’s largest cycling businesses: Increased online bike sales from 50 bikes per year to 100,000 per years.
02.
Pioneered a new type of high-quality fitness content with Livewire Prod.
03.
Cultivated partnerships with fitness equipment brands like UFC, VAHA, Technogym, Echelon, Fitbench, Woodway, TG Gyms, Purpose Brands, Warehouse Gym, and many more.
04.
Founded and led the award-winning Boutique Gym called Platform Studios, and the female-only gym FitnGlam, which have introduced over 2 million people to exercise.
How can I help elevate your business?
My unique blend of consultancy and business architecture skills has helped numerous companies achieve their goals and expand their market reach.
Advisory
Stewart advises forward-thinking brands, developers, and investors on building the future of fitness, wellness, and performance, where physical spaces, digital platforms, and human experience converge.
- Building brand-first, product-focused ecosystems
- Designing wellness strategies that deliver commercial value
- Scaling platforms that connect with users across borders
- Navigating complex B2B and licensing structures
- Leveraging influencer networks for real market impact
- Driving emotional, physical, and digital engagement
Product Strategy
With over 25 years of real-world experience, Stewart helps brands bridge the gap between analog and digital, designing platforms that are human-centered, tech-enabled, and built to scale.
He focuses on turning bold ideas into operational reality, aligning physical experiences, digital tools, and emotional impact into one seamless ecosystem.
Key capabilities include:
- Developing end-to-end product ecosystems: physical, digital, and human
- Leading global brand strategy and market execution
- Producing licensed and original content across platforms and regions
- Unifying multi-brand portfolios under a clear, scalable vision
- Producing licensed products for global distribution
- Delivering user journeys that feel connected, intuitive, and premium
- Social Media